Challenge:
Red Bull wanted to update their vehicle graphics program to solidify the company's image and create instant brand recognition.
Solution:
Lowen Color Graphics worked closely with Red Bull to develop an effective, straight forward look as sleek as the energy drink's packaging. Lowen adapted the vivid design to fit various vans, four bay and six bay trucks. Silver metallic film was used to emulate the appearance of an aluminum can. An inventory program assures that there are no delays in getting new vehicles identified and on the road. Lowen also developed a customized graphics order form to make ordering easy for the distributors.
Result:
The new vehicle graphics effectively showcase the qualities of the beverage can's design. Red Bull's well known logo and rich color combinations have resulted in an attention-grabbing fleet graphics program.
