Challenge:
When Cadbury Schweppes Americas Beverages introduced new taste sensations of their leading beverages, they wanted to increase brand presence and awareness beyond television, radio and print. They wanted to take their message to the street!
Solution:
They decided to make their fleet an integral part of their advertising using large, vibrant designs that reflect the beverages' distinctive qualities. Lowen Color Graphics was chosen to design, manufacture, and install the fleet graphics, as well as maintain an inventory of digitally printed graphics.
Result:
These bright, colorful vehicle graphics increase product interest and recognition. By turning their delivery trucks into moving advertisements, Cadbury Schweppes reaches consumers close to the point of sale.
