Graphics with a Drive Callaway Golf gained a powerful advertising and promotional tool by turning their tour trailers into traveling billboards with graphics from Lowen. The eye-catching pictorials increase brand awareness on and off the golf course helping Callaway Golf stand out from the competition. The dramatic graphics are printed on reflective vinyl, which enhances the vehicles at night for greater dynamic imapct. According to Callaway Golf's Custom Fitting Manager, Brett Porath, who oversaw the project, "The background gray of our trailer was drab and even with high quality graphics used for clubs and balls, there wasn't a way to achieve the impact that a full wrap does. The full wrap was more cost effective than a paint job and offered more design flexibility and impact.""The reflective surfaces extend the impact past daylight hours and greatly increase the head-turning that our drivers get while on the road. It's a moving vibrant billboard for our brand and products." said Porath."We are quite pleased with the results of the full wrap and the reflective surfaces," Porath said. "The outside appearance of the Mobile Performance Center is now keeping with the highly technical and unique experience provided for golf consumer services inside as well."